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Activity (Hands-On)Grades 4 - 6

Green Marketing

Black and white, side view photograph of a silvery, small, modern-looking car with a row of spinning wind turbines in a line in the background.Figure 1. The sleek Honda Insight hybrid vehicle parked near a wind farm.

Students learn basic marketing concepts and use professional marketing techniques to compose an advertisement for a hybrid vehicle. In the process, they learn the principles of comparative analysis.

In addition to inventing and designing new technologies, entrepreneurial engineers market their products to the public or industry. Part of successful engineering invention and innovation is exploring the factors that determine success or failure in the competitive marketplace. This includes knowing your product, your competition and your potential customers. Successful engineers have strong written and oral communication skills suitable for a range of audiences. Even though engineers themselves may not create the advertising, they must clearly explain to the advertisers the product benefits.

After this activity, students should be able to:

  • Write an advertisement for a hybrid vehicle.
  • Use a full range of strategies to comprehend technical writing, newspapers, magazines, etc.
  • Write in the content areas using the technical vocabulary of the subject accurately.

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